0.1 Campaign Overview
0.1.1 National Campaign on Entrepreneurship launched by the Ministry of Rural Development.
0.1.2 Objective: Strengthen non-farm livelihoods and accelerate income growth of rural women.
0.1.3 Implemented under Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM).

0.2 Launch Details
0.2.1 Launched on 12 January.
0.2.2 Launched by Additional Secretary (Rural Development).
0.2.3 Key institutions present: NITI Aayog, NABARD, Bill & Melinda Gates Foundation, IFMR LEAD (KREA University), EDII, IIM Calcutta Innovation Park, and State Rural Livelihoods Missions (SRLMs).

0.3 Target Group & Rationale
0.3.1 Focus on rural women Self-Help Group (SHG) members.
0.3.2 Emphasis on non-farm rural enterprises for sustainable income generation.
0.3.3 Builds on experience of the Start-up Village Entrepreneurship Programme (SVEP).

0.4 Key Targets
0.4.1 50,000 community resource persons to be trained in enterprise development.
0.4.2 50 lakh SHG members to receive Entrepreneurship Development Programme (EDP) training.
0.4.3 Linked to the national goal of creating 3 crore Lakhpati Didis (SHG women earning ₹1 lakh+ annually).